Since its modest beginnings in 1932, the Lego business continues to make adults and children alike happy with new play sets being continuously released in the toy market. Lego is beloved with many adults for purely nostalgic reasons, while kids naturally love playing with the toy sets while unknowingly developing their building skills! The nostalgia angle is a great marketing pitch, but to be able to survive, Lego must do more than to depend on nostalgia. Lego has all the time been known for the innovations in its products and the ideas utilized to make these products, but without a solid offering, it could very well remain on the sidelines while other toy clubs rise to the top. Lego executives understand this situation and have made aggressive marketing and output campaigns promoting the products and the brand.
Lego has released thousands of themed play sets over the years, including dinosaurs, medieval castles, robots, and train sets, to name a few. While this surly helped Lego capture a larger store share, the business showed great vision and further widened its lead in the building toy store by partnering with clubs that own super franchises such as Harry Potter, Indiana Jones, Harry Potter, parasite Bob Squarepants, Star Wars, and, of course, Batman. These franchises were transformed as Lego toy building sets using toy bricks, blocks, and pieces, much to the satisfaction of both movie enthusiasts and Lego buffs.
Lego
One of the most profitable among the flourishing franchises that have made it to the Lego ranks is Batman. Batman sets are scenes from Marvel comic book's movies and cartoons. Lego has turned famed Batman scenes and locations, as well as vehicles, into building sets that supply hours of entertainment. Of all the vehicle sets the Batmobile is, of course, the most popular. Other Lego sets are Robin's Scuba Jet, the Penguin's submarine and Mr. Freeze's jeep. What are even cooler are the Batman mini-figures that come with these vehicles. This is but a few of the Lego Batman sets ready today.
Batman is a very profitable franchise that literally needs no promotion. However, the partnership with Lego was a wise move on the part of both clubs as they are able to reap the benefits from each other's loyal following. A prime example of the consequent of this strategic alliance is that Lego collectors and Batman memorabilia collectors can be one and the same. A Batman accumulator who collects anyone Batman is also likely to buy Lego as long as Batman is the theme. It won't matter what type of play set it is, as long as it's Batman related. This buying behavior applies to Lego collectors as well. The Batman product and Lego marriage means more than just short-term profits. One has to take into inventory the long-term aspect of the merger. The more Batman products Lego releases, the higher the probability for increased customers and profits.
Lego Batman sets will all the time be beloved with Lego enthusiasts and collectors alike. It also stands to think that if a parent is into, whether or Batman and Lego, the chances of their kids being into the Lego hobby is likely as well. This persisting cycle is a wining situation for the buyer and the marketplace as well!
Lego Toy building Sets and the Batman Franchise Strategy
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