The contemporary Lego has been colse to for over 50 years. But in fact, the history of Legos toys dates back many more years. The Lego Group was founded in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who had become quite adept at making wooden toys. For over a decade, the firm successfully sold a wide range of pull-along wooden toys fluctuating from animals to cars and trucks.
In 1947, the firm made what was considered a weighty investment at the time in a plastic injection molding machine. This investment gave birth to a new line of plastic toys which paid off handsomely for the company. Then in 1949, the Lego Group produced the first of what would become a legend in its own right: "Automatic Binding Bricks". Although slightly different from the Lego bricks we have today, this amelioration paved the way for what has become the contemporary Lego. Similar in size, form and function, the automatic Binding Brick prolonged to be improved upon by the company. In 1954, the firm officially registered the "Lego" name as a trademark.
Lego
As the amelioration of the Lego brick continued, Godtfred Kirk Christiansen, Ole's son, who was now an active executive at the company, came up with the idea of creating a "play system" based colse to their Lego brick. He toll the spark of this idea to a conversation he had with an overseas toy buyer who commented that there was no real theory in the toy industry. This theory gave birth to the very first Legos sets. The contemporary lego brick and institute was patented in early 1958, and took someone else 5 years to exquisite the materials for it. Amazingly, bricks from 1958 are still compatible with today's contemporary brick!
During the 1960's, Lego became a household name and an international sensation. By the end of that decade, the Lego group had sold legos in more that 42 countries colse to the world and had opened a theme park in Denmark that attracted more than half a million visitors in its first year. In the 1970's Lego branched out to originate toys for boys, girls, pre-schoolers and advanced builders. This decade brought about two prominent developments for Lego: The superior Legos sets themes and the world-famous Legos figures, also known as, Minifigs or Minifigures. The firm prolonged its meteoric rise during the 80's and 90's with expansion into education, video games, mail order catalogs, the inaugurate of the official Lego website and the company's own branded sell stores colse to the world.
It was also in the 90's that the firm took one of its most supreme risks that has paid off weighty dividends. In 1999, Lego began using licensed themes to shop their products. Star Wars, their first licensed debut was a record-breaking success for the company. Since then, Lego has strategically partnered with any cartoon and movie icons to originate theme sets that consist of Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and many more.
Today the Lego firm continues to grow. In addition to ongoing licensing deals, the firm is focusing on developing their own characters and sets. They are also focusing on new media opportunities, through the amelioration of online games, video games and the highly successful DesignByMe 3.0, which is an online platform that gives Lego fans the occasion to customize and build their own Lego set and packaging. The only limitation is a users imagination! As the firm looks to the future, two things will remain certain, the Lego brick will be at the center of their amelioration strategy and Legos toys will continue to inspire the imaginations of young and old builders alike.
Lego History - construction Imagination One Brick at a Time
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